The Humane Society of the United States takes on the big fights, battling powerful societal traditions, political interests and corporate forces to end suffering for all animals. Having a dynamic and action-driven website is key to support it’s vital work to protect animals and fight the root causes of animal cruelty.

Crafting a new user journey driving actions and conversions while meeting the needs of constituents is at the heart of the new website. In working with our vendor, I was responsible for establishing the overall look of the project; overseeing the UX, wire-framing, design, and content migration.